When I see typical chiropractors using the same outdated marketing techniques that there previous consultants taught them, I wonder why these guys keep settling for mediocrity. I mean, the economy is tough for many people and consumers are not responding to the conventional forms of advertising like they used to.

I'm reminded of a quote by Eric Hoffer when he says, "In times of change, the learners will inherit the earth while the learned find themselves beautifully equipped to deal with a world that no longer exists!" What he's saying is that adaptability is essential in times like these. If you continued to resist the current trends, you and your chiropractic practice will become a broke dinosaur.

Basically, Web 2.0 refers to social media sharing spaces like the now notorious MySpace, YouTube, Facebook, Squidoo, Digg, Friendster, and tons of similar sites that are the social networks of the day. Web 2.0 has single-handedly changed the way people communicate and keep in touch, and now businesses are finally learning how to take advantage of this endless social network.

How do I know this is the case? I've experienced the magic of Web 2.0 in my own practice as a chiropractor and entrepreneur. I've successfully utilized Web 2.0 to attract 10-20 new patients to my practice each month, along with residual sources of income. As I've achieved these successes, I've watched my competitors fail again and again. This has inspired me to take my expertise and successful tactics out into the world to teach others how to harness the incredible power of Web 2.0. Chiropractic models for acquiring new patients will never be the same.

Now, I'm beginning to see other generic, watered down versions of my game-changing marketing techniques being taught by people that are self-deemed gurus with NO results. This is dangerous, as many impressionable students and desperate DC's may roll the dice then become deeply distraught with the mediocre results they continue to experience. Don't be fooled with sub-par consulting from practice management companies that don't specialize in social media, regardless of what they tell you. That's like going to a gynecologist for a brain tumor.... make sense?

I am the original, one and only Web 2.0 social media chiropractic marketing expert, as I've helped thousands of professionals lead richer, more fulfilling lives. This is because now they have more freedom and flexibility in their schedules thanks to my guidance and mentoring. I teach business owners (in many professions) to work smarter, not harder. Slaving away 40 hours at the office is for the birds.

Before I leave you, I want to share with you a strategy that you can implement today when branding yourself on social media websites. Tell your story in no little than 6 paragraphs. Make mention of your life and the obstacles you've had to overcome to get to where you are today. You may want to have a title of "Who is (Your Name)?" People want to get to know you and see that you're a real person like them. What drives you and why do you like to help people? People aren't on these networks to hear about your business and don't like to have advertisements thrust in their face.

Get at least 3 blogs going before you start inviting friends to your profile. This is more likely to keep people on your page as you're building your name and reputation. You'll get these kinds of insider tips and so much more on my 30 "Step-by-step video training series" at the website below. In no-time you'll be navigating Web 2.0 like a pro, and with my instruction, you'll be pulling-in multiple income streams with total ease. And the success won't stop coming!