If you are starting out, good home based businesses that work are hard to find. Ideas full of promise and hype turn out to be gristle rather than meat. How many ebooks have been bought only to lay on some virtual bookshelf unfulfilled. Sad to say this is the usual way but the good news is that perseverance always prevails and you do find your way.

All home based businesses need commitment and determination to succeed and the well trodden paths are probably the best way to get started: Get a web site and fill it with lots of interesting stories about something you are interested in so that like minded people can come and look. Sprinkle a few ads on each page that relate to the content and bingo. Sounds easy?

It really isn't too difficult to make money right from the start even if you know nothing about search engine optimization, black hats, copywriting and all the other things designed to confuse any newcomers and put them off.

Detecting honest prose is something that Google are getting very good at. So if you have lots of interesting comment on lots of pages and you make one small sale a day per page, I would call that real progress for your home based businesses.

You do need to know about keywords though. Do not leave this page without an understanding of this: If no one types the right phrase for your story, no one will get to see your hard work because the search engine won't pull it out of the virtual filing cabinet.

Search engines are robots and it is good to remember that. It makes it easier to get to know them. Ask a robot to find information about engines and they will get you a list of petrol engines, deisel engines, electrical engines, search engines, are there any more? (Mojo's aren't engines!) So you need to be more specific for Robo's admirable precision.

If you had a site selling feathers from birds of prey you could do well with 'feathers' because their aren't many people selling them (I'm guessing here.) What about feather headdresses, feathering, feather pens, feather arrow flights, feather duvets, featherheads, the Third Reich and the Featherland. (Lots of niches waiting to be called out by the search engines.)

Keywords are probably the most influential detail in the blooming of success. If you found out where to put these keywords so that Rojo can gather them all together easily you would get his grateful thanks by getting to be the most favourite on his list. Profitable home based businesses need this knowledge.