Packaging your marketing material in a custom presentation folder is a great way to promote your business. If you want to get the most value for your money and get the impact you want, keep the following points in mind before ordering.

Make sure the presentation folder is the right size. A custom presentation folder is just that, custom, which means you can choose any size you want. For some business uses a legal size folder is just right. whereas in other applications a mini folder is the way to go. Standard templates are available in small, medium, and oversize folders if necessary you can even choose a three panel folder with three separate pockets. Choosing the right size up front will ensure the finished presentation folder works the way you want.

Get the right number of pockets. Do you need two pockets or is a single pocket enough, for that matter maybe you need three pockets in which case a tri-fold presentation folder may be the way to go. Think about what you plan to put in the folder and how the customer may use it, if a single pocket is enough then the cost should be less, a single pocket means less material and less material means less cost.

Think about what goes inside. Again it's important to think about how the folder will be used, the last thing you want is to invest in a professional presentation folder to enhance your image, only to have the contents fit improperly and ruin the presentation. Think about expanding pockets or even box pockets if you plan to put a lot of material in the folder. Another option is a spine so the folder expands at the spine as additional material is added.

Pick a paper that matches the image you're trying to create. There are infinite paper choices, not only in color and texture but also thickness. If your custom presentation folder is an extension of some existing marketing material then the easy choice is to use a matching paper stock. if your trying to create something new or go in a different direction then the number of paper choices is almost infinite.

The primary function of a custom presentation folder is to package information about your company while increasing brand awareness. If you create a presentation folder that looks different or doesn't match the overall theme of all your other material then what have you gained. a custom presentation folder is an important part of your marketing and image make sure that when a customer sees your folder they immediately think of your company.

A presentation folder is a marketing piece you'll proudly give to customers and prospects use these 5 tips to ensure it provides the highest impact and return on investment.