How important is Google Adwords in Internet marketing is a question many an internet marketing guy has learnt, some the hard way. The fact is that Google Adwords is a great tool to optimize your web site to drive targeted traffic to it, your site I mean. There are ways to drive traffic to your site and Google Adwords is the best tool you could use to do so.

There are millions of people out there searching for information and products they are in need of. Google is the best place they can think of apart from Yahoo. These are the two top search engines apart from Ask and a few others. Google has a program called Adwords that they sell to web masters and Internet marketing professionals. This is nothing but a list of the most searched keywords and key phrases concerning your product that you need to purchase from Google through a bidding process and they will index your site along the right column of every Google search page that is drawn up with those keywords or any keyword or phrase that is related to the Adwords you managed to successfully bid on at Adwords.

The goal of yahoo Search Marketing is to generate top traffic for your site by using negative keywords to optimize traffic to your site by employing a search for top searched keywords on then net and bidding for them. This is one of the best ways to generate traffic to your site, but how important is it and how effective is this technique of generating traffic for your online business?

When you decide to use yahoo Search marketing for acquiring a top listing in their search engines you are actually deciding to go in for a PPC or Pay per click campaign. This is a process where yahoo charges you to direct a visitor to your site every time he or she clicks on a word or phrase you have paid for the search engine to redirect traffic to your site. How important is this to get a top listing? The opinion of various internet marketing gurus will vary. Some say it is not important at all while some say it is equally important. However, all are unanimous that it is not all important to get a top listing.

When you bid for a keyword on a search engine you are not guaranteed a top listing. You will get that position as long as no one bids above you and how do you know someone has actually bid over and above you just a few hours after you were the highest bidder? It is all a matter of integrity and I am sure you will agree that integrity is something in short supply.

There are ways however, to employ yahoo search marketing tactics to at least get a fair amount of traffic to your site. One of these ways is negative keywords. These are the keywords you dont want your site to get listed for. Let us take an example. If you choose the words free samples then your site will not show up every time some one types in those keywords. This will help you get relevant clicks and a greater conversion on the search engine.

One internet marketing professional who has tried every trick in the book and having developed an impressive learning curve when it comes to internet marketing has this to say: Once you pay your PPC fee and your site begins to get visitors through clicks and someone else bids higher than you and you stop getting clicks what happens to the remaining deposit with the search engine?

Then there are the fulltime jobs of writing as freelance writers and web site promoters apart from numerous data entry jobs you can get through sites such as Getafreelancer and more. Now are you all set to set up a work at home business of your own?